So Smart, It’s GENIUS – Oral-B Unveils the World’s First Electric Toothbrush that Sees What You Don’t

CINCINNATI–(BUSINESS WIRE)–Today at the GSMA Mobile World Congress (MWC) 2016 in Barcelona, Oral-B unveiled its latest innovation that sets a new oral care standard: Oral-B GENIUS, the first of its kind and Oral-Bs most intelligent brushing system available to-date. The new Oral-B GENIUS features groundbreaking Position Detection Technology that combines cutting-edge motion sensor technology located in the brush, and video recognition using the smartphones camera, to track areas being brushed so that no zone is missed. Users receive instant feedback on the brushing of each zone of the mouth via the Oral-B App 4.1, including guidance on pressure applied and brushing duration. These features combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the unique round brush head helps users improve their oral health.

Oral-B GENIUS Helps Users Brush like Their Dentist Recommends

Patients are not brushing their teeth correctly, even though they think they are; they brush too hard, do not brush long enough, and miss zones of the mouth. This new brushing system helps us coach patients to brush properly, and improve these three main areas of patient brushing behaviors that affect their oral health, said Dr. Jose Nart, DDS. The Oral-B GENIUS and App take digital guidance to the next level by bringing awareness to whats actually happening each time users brush and giving them real-time guidance to improve every brushing session. Now our patients can continue whats started in the dental office at home a professionally guided brushing routine.

Healthy Teeth Status through Targeted Digital Guidance

Over time, brushing incorrectly can result in oral health issues such as tooth decay and even early tooth loss. Using Oral-B GENIUS, users are able to actively monitor their brushing routine via the Oral-B App 4.1. This real time feedback reduces guesswork, enabling users to brush for the dental professional-recommended two minutes, not apply too much pressure while brushing and thanks to the new revolutionary Position Detection never miss those commonly missed zones.

Its About Brushing for the Right Length, Not Pressing Too Hard, and Never Missing a Zone

Oral-B GENIUS includes best-in-class product features, making it the most intelligent brushing system available that helps consumers smarten their daily brushing routines:

Position Detection Technology: Senses and recognizes areas of the mouth users are cleaning via sensors built into the brush in combination with the smartphone. Oral-B research shows up to 80% of people spent insufficient timebrushing in at least one zone in their mouth and 60% of people either didnt brush their back molars at all, or spent insufficient time brushing them1. Paired with the Oral-B App 4.1, the Position-Detection Technology in Oral-B GENIUS tracks brush position, and shows the user how to brush all zones in the mouth equally and evenly. Oscillating-Rotating-Pulsating Technology: Oral-B proprietary technology cleans tooth by tooth and its round brush head reaches areas that are often difficult to reach, providing a superior cleaning every session compared to a regular manual toothbrush. Triple Pressure Sensor Technology: Excessive pressure during brushing is one of the key reasons for gum tissue abrasions. Some manual users apply brushing forces two times the recommended pressure, which can be harmful to the gums.

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